Brand Loyalty

I will be the first to admit it: I am a brand snob. Or as my college marketing professor would say, I am “brand loyal” (which just sounds nicer anyway). Now, I am not exactly sure why I am, because I certainly wasn’t raised that way. In fact, quite the opposite. My parents were always buying generic and it proved to be just as good as the more expensive alternative. However as an adult, I have found the adverse to be true. I am perfectly willing to pay a little more for a superior product. The few times I have tried to save a couple bucks buying the store brand has actually backfired because I end up going back and buying my tried-and-true name brand in addition because the generic didn’t live up to my expectations.

Now I could probably make a million excuses as to why name brands are better; for example additional capital, extensive marketing resources, and superior research and development teams. But this is my soap box and I don’t need to justify my opinions. The bottom line is I trust my name brands and they have yet to let me down.

Case in point: diapers. Now I have been a loyal Pampers user since the hospital send us home with Ana and a lovely pack of Pampers Swaddlers. We were given a couple packages of Huggies as gifts but every time we put one on Ana’s little heiny they would leak. So I tucked them in the back of the closet “for emergencies only” and high-tailed it to the store to buy some more Pampers. Recently the time came when Ana became too big for the Swaddlers and I thought if ever I was going to make the switch to a different brand, now was the time.

I asked fellow mothers for their opinions and the consensus was the vast majority used Huggies. Some even used Kirkland (Costco’s generic) stating that they were the same, if not better. I even heard a rumor that they are made by the same company. So I did some cost comparisons and discovered that the cheapest (name brand) diapers were in fact the Huggies at Costco. In fact, when Costco is offering a coupon, they are actually cheaper than the Kirland brand. So I headed off to Costco, with my coupon in hand, and bought me a package of Huggies. And I have to admit, I felt a little guilty doing so. Pampers had always treated me right and I felt like I was betraying an old friend as I hauled the box to my car. I justified it to myself by thinking of the money we would save over the years. Sure it’s only a penny or two a diaper, but until Ana is potty-trained, that is A LOT of diapers.

Then it happened. The diaper leaked. I can only assume this is karma’s funny way of telling me I should have just left a good thing alone. Naturally, the diaper would leak when we were out of town, leaving me with a limited supply of clothes and no washing machine at my disposal. Oh and did I mention that the diaper leaked ON ME? Yeah. I was nursing Ana when suddenly we were both very warm. And very wet. The diaper leaked through her outfit, through her swaddle blanket, and soaked my clean jeans. Just lovely.

Now it’s only been one leak so far. The first of many, if history repeats itself. However, I am not totally unreasonable-I am willing to give Huggies another shot. (Mostly because I still have the better part of a case sitting in Ana’s closet.) But the next time the diaper leaks you better believe I will be taking advantage of the Costco return policy and taking back the rest of the diapers.

I know I did the research, both opinions and financial, and all signs pointed to Huggies, but I think it all comes down to the magic rule of parenting: YOU do what works best for YOUR family. My sister had a theory that certain diapers just work better on certain babies. Two of her children were Huggies babies and the third was Pampers. Go figure. So maybe Ana was just meant to be a Pampers kid. And at this point I am more than willing to spend a couple extra cents per diaper on my favorite brand. If nothing else, the peace of mind alone is worth it to me.

7 thoughts on “Brand Loyalty

  1. Ha ha ha. I have to admit, I’m a Pampers gal through and through. I tried Huggies with both kids and yup, they leaked for both of them! So, like you, I’m willing to pay a bit more for the convenience of not having to change mine or my child’s clothes several times a day! 😉

  2. I have done little to no research in order to help my wife make this decision, but what i can say, is that the pampers feel better, are softer and conform better to Ana, and they have more substance in the area’s that matter. Even down to the dry-fit part, the pampers got thick when wet but still felt dry. I cant feel that the huggies are wet except to the touch. So I actually have to get pee on my hands to know if Ana is wet now.

    I appreciate trying to save the money, but I am all for the pampers. That being said, I dont know if I have checked out the bigger sizes of pampers either. So in the end it may just be that the pampers swadlers are what I like. Who knows.

  3. hahahaha! We LOVE LOVE LOVE pampers. Once they outgrow the swadlers move to the CRUISERS (NOT – I repeat NOT baby dry!) Try the purple box. I have a friend who SWEARS by the Target brand diapers. They are abour $10.00 less expensive for a pack so I bought them the other day. They actually arn’t that bad. We are trying out using those during the day but… bed time is for Pampers and when we are out and about when changing diapers is a little bit tougher. I heard someone tell me that the smell of a clean Pampers diaper made them sick. I actually like the powerdery smell. What ever happened to clothe diapers? Yeah, that was my dream too…..

  4. Hmmmm. Looks like I was asking the wrong people! I also made the Pampers Baby Dry mistake. But only once. Its ironic that the Baby Dry diapers leaked the most!

    Yeah, I think I will finish out the box of Huggies I have and stick with my Pampers. If I get them when Babies R Us has a coupon they are practically as cheap as Costco.

    Thanks for your input everyone!

  5. Michael is a Huggies kid. I really liked the Pampers swaddlers, but as I told you, none of the stores around here carry them past Stage 1, and the regular Pampers feel really scratchy to me. The Huggies are a bit softer. The only time Michael’s diaper ever leaks is occasionally overnight, and it’s usually only when he’s about to jump up to the next diaper size. Right now we’re using Kirkland brand, and they seem just fine, about the same as Huggies.

    I know what you mean about brand loyalty. My mom always bought generic everything, and as an adult I see there are just some things you can’t buy generic… the two that leap to mind are plastic wrap/aluminum foil and ziploc bags… gotta buy brand!

  6. That’s funny… my kids were both Huggies babies! (And not the "Supreme" either, just the regular ones!) I tried Pampers and some other brands with Stinky but didn’t even go there with Boo… if it ain’t broke ya know!

  7. Amen to Pampers! We’re a Pampers family with both boys. Huggies = LEAKS in this household! I wouldn’t spend my diaper money on anything other than Pampers!

Leave a Reply

Your email address will not be published. Required fields are marked *